Jeffrey Berstein

Jeffrey served as president and CEO of ImageFIRST Healthcare Laundry Specialists for more than twenty years, helping it grow from a small, one-plant textile rental operation into today’s business with more than sixty locations and three thousand employees.

He and his team have completed over twenty-five acquisitions and have built an organic growth platform that has grown by double digits in each of the last twenty-five years. Today, ImageFIRST is by far the largest supplier of healthcare linen services in the United States. Jeffrey and his team built the business on a foundation of family values and an unwavering commitment to exceeding the expectations of their clients.

Jeffrey began accompanying his father to the laundry plant on Saturdays as a young child and spent his early years working in the family business that eventually became ImageFIRST. After graduating from Boston University, he continued his career in the family business, developing its direct sale uniform division. He gradually began taking over additional responsibilities in the business, becoming companywide president in 1996. In 2018, the Berstein family sold a controlling interest in ImageFIRST to a leading middle market private equity firm. In 2020, after grooming his successor, Jeffrey stepped aside from the CEO role and moved into a role as vice chairman of ImageFIRST.

Today, Jeffrey enjoys investing in teams and providing them with the tools they need to generate breakthrough results. Besides his role at ImageFIRST, Jeffery is involved in numerous business ventures and is active in the family foundation and other charitable endeavors. He enjoys boating, skiing, physical fitness, travel, and spending time with his family and friends in suburban Philadelphia and Florida.

OUR MISSION

Driven by strong core values and a passion to enhance companies & lives, we strategically partner with successful businesses to help them attain breakthrough growth.

Pearle Vision

Pearle Vision is a leading regional eyecare provider operating eight (8) Pearle Vision franchise locations in the rural NJ/NY market. Pearle Vision was ranked the #1 health franchise in North America by Entrepreneur magazine in 2018. The Company provides comprehensive eyecare services (>44% of sales) and prescribes contacts / glasses (<56% of sales). 

In 2021 Northwoods Partners acquired a minority stake in Pearle Vision in partnership with Riviera Capital Partners.

SeedPod Cyber

SeedPod Cyber works with managed service providers (MSPs) to help businesses protect themselves from the potentially catastrophic impacts of cybercrime. SeedPod offers unique insurance programs focused on cyber insurance and Tech E&O. By leveraging insurance, technology, and partnerships with managed service providers, SeedPod ensures clients have everything they need to protect their digital assets, balance sheet, and reputation.

In 2022 Northwoods Partners made a minority investment in SeedPod Cyber.

Island Master Locksmith

Founded in 1991, Island Master Locksmith is a diverse security solutions company with over 3,500 customers throughout the Northeast including bank branches, corporations, commercial, industrial, and institutions. Island Master Locksmith specializes in vault and safety deposit preventative maintenance as well as door repair and servicing. 

In April 2023, Northwoods Partners acquired a majority stake in Island Master Locksmith

H2O

H2O Power Equipment Company is Colorado’s largest full service industrial Pressure Washer, Parts Washer, Waste Oil Heater, and Industrial Wash Bay/Water Recycling company. H2O Power Equipment has been an industry leader for over 25 years and specializes in distributing environmentally friendly products.

In 2022 Northwoods Partners made a minority investment in H2O